How do you work?
See how I take a brief from first ideas to finished work, and where AI fits into the process.
See my processNeed help getting it done?
I can step in when a design or AI draft gets stuck, or help finish the materials you need for a deadline.
Get project supportNeed a campaign idea?
We can explore a theme together, then create key visuals your team can use as references for AI.
Explore conceptsWhat have you made?
Explore brand identities, interfaces and campaign materials. See how I put design into practice.
View projectsHave an AI draft?
Send me your rough idea or visual. I’ll help you turn it into finished designs and files in the right formats for digital use or print.
Discuss your ideaCreative direction / AI-assisted production
Branding without the AI drift.
AI speeds up production. But when everyone starts generating their own versions, the visual rules that make your brand recognisable can get overlooked. Soon, a campaign, a presentation and a social post can look like they came from different brands. I use your brand guidelines and examples of what already works to steer the AI, then review and refine the output so it still feels like you.
01 / Your challenge
A brief. A brand.
A lot to get made.
An event, a campaign or a new set of brand materials. You need everything to work together, without having to manage every design decision yourself.
02 / My direction
Your brand principles.
My creative judgement.
I set the visual direction and combine hands-on design with AI-assisted production. I shape, select and refine the work until the typography, imagery and details belong to your brand. Then I check the quality and prepare it for use.
03 / Ready to use
Distinctive work.
One coherent whole.
Finished materials that feel like your brand, across every format. Less production time, less for you to coordinate, and experienced creative oversight from brief to delivery.
01 / Why
Creative
directionYour brand, throughout.
directionYour brand, throughout.
- 01Understand
- 02Translate
- 03Design + AI
- 04Check quality
- 05Deliver
- 06Learn + refine
From idea
to impact.
Good design starts with understanding what an organisation wants to achieve and what it needs to get there. The tools, templates and prompts come after that.
I bring more than 25 years of experience in visual communication to strategy, concepts and design. I help you think things through, set a direction and keep an eye on quality. I use AI where it helps us work faster, make better choices or improve the result.
How I can help ↗A connected creative toolkit
Your tools.
More possibilities.
I bring design experience, AI and familiar applications together to turn your brief into work your team can actually use. A consistent brand, a practical workflow and the right format for the job.
- ChatGPT
- Claude
- Vectorizer
- Magnific
- AI video
Creative direction + quality control
- PowerPoint
- Word
- Adobe
- Figma
- Canva
ResultOn-brand.
Ready to use.
Ready to use.
Rabobank — PPI Portal
Making pension information clear.
Wireframes, information hierarchy, interface design, charts and assets prepared for development.
UX / UI / Visual design
View project
1 / 5
02 / What I do
From a question
to a result.
Thinking, designing and making belong together. One clear approach from start to finish.
01 / DIRECTION
Concept &
advice
Working out what you really need. Positioning, creative strategy, communication concepts and the decisions that make a difference.
CREATIVE CONSULTANCY ↗
02 / DESIGN
Brand &
experience
Visual identities, brand materials, UX, campaigns and designs that stay recognisable wherever people encounter them.
BRAND / UX / VISUAL DESIGN ↗
03 / PRODUCTION
Making things
with AI
From prototype to production. I use AI and other tools with a clear purpose, check the results and make sure they work on screen and in real life.
AI-ASSISTED PRODUCTION ↗
03 / From digital to physical
It goes beyond
the screen.
A brand also needs to work at a larger scale. On an exhibition wall. In a publication. On a vehicle. In print that people actually hold in their hands.
Taking a digital design into the physical world calls for experience. With materials, scale, production, typography and finishing.
Think digitally. Understand materials. Make it work.
Expertise
Work that
goes further.
A selection of work across apps, publications and digital displays.
App design
PGGM&CO — PING
Editorial design
Fellowmind
Visual design
XPO Screens
05 / How I work
Understand first.
Then speed up.
AI changes how we make things. The purpose of design stays the same. My role is to make good decisions and look after the quality from the first idea to delivery.
01 /
Define it together
Get clear on the goal, the audience, the context and the ambition. What really needs to change?
02 /
Give it form
Explore directions, develop concepts and look at what works together, early on.
03 /
Get it made
Use the right tools, including AI, to move faster from an agreed design to finished materials.
04 /
Check the quality
Check the content, the look, the technical details, accessibility and production. Until it all works as it should.
“I don’t need to make everything myself. I do need to know what needs making, and how to make it well.”
Project support
I can step in at any stage.
Call me when you’re planning a project, when your team needs an extra pair of hands, or when one piece is holding everything up. Send me what you have and tell me when you need it. We’ll work out what I can take off your plate.
Looking for a campaign idea?
We can talk through what you want to say, explore a few themes and choose a direction that fits your brand. I can then create key visuals and style references your team can use to brief its AI tools and build on the idea.
Stuck on one item?
If a layout, visual or AI draft isn’t coming together, I can pick up where you left off and finish it in a way that fits your brand.
Deadline coming up?
When the date is fixed and your team is stretched, I can take on the materials that still need designing, checking or preparing for delivery.
Need to get it made?
From an InDesign brochure to roll-up banners for a trade show, I can help decide what you need, coordinate with the printer and prepare the files for production.
06 / Let’s talk
Good work
starts with
a conversation.
Want to make your brand clearer? Give an idea a visual form? Use AI to get a design made? I’m happy to help you think it through, from the first question.
Add contact details or a booking link in the final version.